L'Oréal Paris Revitalift Classic Day Cream 50ml

Revitalift Classic Day Cream is enriched with Advanced Pro-Retinol, a gentle vitamin A ester (retinyl palmitate) that supports cell renewal and smooths the skin surface, and Fibrelastyl, also called elasti-peptides, a firming complex that reinforces elasticity as the skin's own elastin production slows and firmness is lost. Retinoids are the most studied anti-ageing ingredients in dermatology, and Pro-Retinol offers their benefits in a form mild enough for daily use on most skin types without the peeling of prescription retinoids. The cream is hydrating, non-greasy and wears well under make-up, and in L'Oréal's clinical testing skin was firmer and smoother within a week, with wrinkles appearing reduced by four weeks.

A daily dose of a vitamin A derivative is the most proven way to start on wrinkles without a prescription, and this is the affordable, well-tolerated entry point. It has been the best-selling anti-wrinkle cream in its class for years because it does what it says for skin showing its first to moderate lines.