Vicks Baby Rub 90g

Vicks BabyRub exists because the adult VapoRub is unsafe for infants. It keeps the soothing bedtime massage ritual, aloe and gentle fragrances of lavender and rosemary in a petrolatum base, and removes the camphor and strong menthol that make the original hazardous under age two. The evidence for products like this is honest and modest: the massage itself calms babies and improves settling, the light aromatics please the parent, and nothing in the jar can hurt the child, which is exactly the point. The 90g family jar is the season size for households with more than one small child.

Every winter, parents reach for the familiar blue jar for a snuffly baby, and the familiar blue jar is the wrong one. Stocking the infant-safe version turns a dangerous reflex into a safe ritual. It also gives worried parents a safe act to perform, and in paediatrics a safe ritual is treatment for the household even when the baby just has a cold.