Cetaphil Gentle Cleansing Bar 127g

Cetaphil Gentle Cleansing Bar is a soap-free syndet bar for people who prefer a bar but cannot tolerate ordinary soap. Soap is alkaline and strips the skin's lipids, which is why it leaves dry and sensitive skin tight and itchy; this bar cleans with mild synthetic surfactants at a skin-friendly pH, so face and body come out of the shower soft rather than squeaky. It is fragrance-free, hypoallergenic, non-comedogenic and clinically tested on sensitive skin, and it rinses clean without leaving a film. It suits dry, sensitive and eczema-prone skin, older skin that dries easily, and anyone switching away from soap on a dermatologist's advice who does not want a liquid.

Ordinary soap strips lipids and raises skin pH every time you wash, and for dry or sensitive skin that is a daily setback. A soap-free bar gives people who like a bar the same clean feel without the dryness, which over months means less itching, flaking and reacting.